Innovative concepts for designing commercial spaces: functionality, adaptability and aesthetics

Abstract

The importance of adopting new design and architectural solutions represents a critical aspect of contemporary business. This article aims to analyze innovative approaches to commercial space design, considering modern requirements for functionality, adaptability, and aesthetics. To achieve this objective, scientific methods were examined, including the PRISMA framework for literature collection, and a survey was conducted among users and professionals. In total, 41 relevant sources published between 2019 and 2025 were analyzed. The survey included 119 participants: 42 professionals, 39 business owners, and 38 visitors. The methodology employed in this study involved certain limitations that may affect the interpretation of the findings. The sample size was relatively small, and the respondents were geographically limited, which restricted the ability to consider cultural and regional influences on design perception. The results indicated that functionality and aesthetic appeal were the most highly valued aspects of design. Business owners generally expressed satisfaction with both the functional and visual elements of their commercial spaces. Visitors preferred environments that combined modern style, comfort, and intuitive navigation. The study further highlights the growing relevance of flexible spatial solutions that can be easily adapted to evolving functional needs or changing target audiences. The conclusions emphasize the significance of modern style, comfort, intuitive navigation, and the biophilic approach as key elements of innovative commercial landscape design. Future research should investigate the role of digitalization in the development of commercial spaces, given the increasing usefulness of digital tools in optimizing time and space.