Trends in the development of web computing in e-commerce

Abstract

This systematic review examines the role of web computing technologies, cloud technologies, web integration, and automation in transforming e-commerce. Using the PRISMA 2020 framework, 345 articles were identified, with 55 meetings the inclusion criteria for analysis. Studies included were peer-reviewed, published between 2019 and 2024, and focused on empirical applications of web computing in e-commerce. Articles were excluded if they lacked relevance, empirical data, or methodological rigor. The findings highlight the pivotal role of cloud technologies in enhancing scalability and reducing operational costs, with hybrid systems providing secure and adaptable storage solutions. Web integration, facilitated by APIs and middleware, ensures seamless customer experiences and efficient logistics and payment systems coordination. Automation technologies, including robotic process automation (RPA) and AI-driven chatbots, significantly streamline workflows, improve customer satisfaction, and reduce human error. However, challenges such as high implementation costs and cybersecurity risks persist, particularly for small and medium-sized enterprises (SMEs). This review highlights the transformative potential of web computing technologies in advancing e-commerce while addressing critical barriers to adoption. The findings provide actionable insights for researchers, policymakers, and industry leaders to optimize the use of these technologies and promote sustainable growth in the e-commerce sector.