Examining the mediating role of strategic thinking on organizational performance: A quantitative analysis

Abstract

Currently, private universities are making significant efforts to keep up with changing market demands and societal expectations, particularly in an environment that is rapidly evolving such as Baghdad, Iraq. In order to maintain high standards and achieve excellence, they must continuously seek out the most effective prac-tices and strategies for success. Strategic management has been demonstrated to be an efficient tool for en-hancing institutional performance, and the university's organizational culture, which is comprised of tradi-tional institutional elements, is recognized as a significant factor in how organizations operate. Through the utilization of strategic thinking as a mediator, this research aims to evaluate and clarify how organizational culture impacts institutional excellence. A simple random sample was employed to gather information from individuals in managerial positions across multiple sections. Structural Equation Modeling (SEM) was em-ployed to explain the variables under examination. The outcomes and analyses reveal a high level of relative proportions for the variables under investigation and indicate an indirect relationship between the independ-ent and dependent variables. This research recommends several important suggestions and proposes addi-tional research avenues for further investigation