The phenomenon of individual tourism marketing communication of chef Burak and its role in increasing tourism demand - Istanbul's city restaurant model

Abstract

Information and communication technology is one of the essential products of the technology and information revolution. You have made a significant and noticeable contribution to the transition from the stereotypical nature of production, work, marketing, supply, and demand. In addition, the significant changes that have followed in social life and the means of communication have become an (automated) nature because technology has added to them the color of scientific and cognitive development. During these significant changes, the method of trading goods between the producer and the consumer has become more transparent and fast due to the characteristics of the means of communication used. The importance of this matter was addressed in the research, which deals with the extent of modern technology, especially social media, its role in tourism marketing, and its importance in the changes in demand levels. Here, it relied on a unique marketing phenomenon by the Turkish chef Burak, how he managed the marketing method based on social media, and his departure from the stereotypical marketing of his products.