The role of storytelling marketing in the customer's choice of the brand of telecom companies in Iraq

Abstract

This study aimed to clarify the role of storytelling marketing in the brand marketing of telecommunications companies in Iraq, and it is logical that the role can be negative or positive. , namely: value harmony, brand image, brand love, brand loyalty.
The researcher used the descriptive approach with reference to the literature of the study and previous studies, then used the questionnaire as a method for collecting primary data, and after processing and analysing the data, the researcher reached a number of conclusions, the most important of which are: Oral marketing did not lose its lustre and did not lose its impact on the customer's choice of the Iraqi telecom companies' brand. Details of conclusions and recommendations at the end of the research