Verifying persuasive factors boosting online services business within mobile applications

Abstract

The study's objective is to investigate factors that contribute to user acceptance and the actual use of mobile apps in the online service. The UTAUT and ETAM models were used in this study, and they facilitated the development of the hypotheses. The hypotheses were that quality, satisfaction, security, performance expectation, effort expectation, facilitating conditions, and social influences impact mobile app acceptance and the actual use of online service. The study used a quantitative case study approach and data collection through surveys. The p values obtained for the seven constructs were lower than the 0.05 and 0.001 significance levels and hence supported the hypothesis developed.