The effect of production logistics in achieving competitive advantage an analytical study of the opinions of a sample of workers in the general company for textile industries /in the hilla textile factory

Abstract

Most of the organizations working to establish a foothold in competition with other organizations it is concerned first with defining the logistics activity as an organization's operations aimed at providing production supplies to achieve customer satisfaction, It is produced of goods and services, especially as the competitive pressures have multiplied with the emergence of globalization, the multiplicity of markets and products of foreign commodities compete with the local product and put the organization in front of great challenges.The logistical activities contributed to reducing the cost and quality of the product and gave the organization a kind of flexibility in dealing with the product, the prospects for creativity and innovation in front of the employees resulted through an integrated and homogeneous arrangement that helped the organizations to achieve the expansion of the markets and increase the market share thanks to the speed provided by the logistics activities in providing goods and services that suit customers and fall at their desires.