The role of storytelling marketing in the customer’s choice of the trademark of telecom companies in Iraq. Periodicals of Engineering and Natural Sciences, [S. l.], v. 10, n. 1, p. 278–287, 2022. DOI: 10.21533/pen.v10.i1.536. Disponível em: https://pen.ius.edu.ba/index.php/pen/article/view/536. Acesso em: 9 jul. 2026.