The role of dynamic marketing balance in enhancing marketing performance Survey study on a number of Iraqi private banks. Periodicals of Engineering and Natural Sciences, [S. l.], v. 9, n. 3, p. 753–767, 2021. DOI: 10.21533/pen.v9.i3.888. Disponível em: https://pen.ius.edu.ba/index.php/pen/article/view/888. Acesso em: 21 apr. 2026.