Use of language games in advertising texts as a creative approach in advertising management. Periodicals of Engineering and Natural Sciences, [S. l.], v. 7, n. 2, 2019. DOI: 10.21533/pen.v7.i2.1555. Disponível em: https://pen.ius.edu.ba/index.php/pen/article/view/1555. Acesso em: 9 oct. 2026.