How machine learning potentials are transforming the practice of digital marketing: State of the art
Abstract
After the revolution of machine learning technology in other real world application, machine learning is changing the digital marketing landscape, 84% of marketing organizations are implementing or expanding their use of machine learning in 2018[1].It becomes easier to predict and analyze consumer behavior with great accuracy.
In our work we will start by establish an art of state on the main and most used machine learning potentials in digital marketing strategies and we show how machine learning tools can be used at large scale for marketing purposes by analyzing extremely large sets of data. The way that ML is integrated in digital marketing practices helps them better understand the target consumers and optimize their interactions with them.
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DOI: http://dx.doi.org/10.21533/pen.v6i2.526
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Copyright (c) 2019 kenza BAYOUDE, Youssef OUASSIT, Soufiane ARDCHIR, Mohamed AZOUAZI
This work is licensed under a Creative Commons Attribution 4.0 International License.
ISSN: 2303-4521
Digital Object Identifier DOI: 10.21533/pen
This work is licensed under a Creative Commons Attribution 4.0 International License