From traditional finance to neurofinance: Literature review

Abstract

The research aims to study a new branch to financial decision-making called neuro-finance, as it provides an another explanation for the failure of behavioral finance, which came recently in research and studies as a new way to analyze the factors that have a role in financial decision, One of the objectives of this research is to develop a systematic review based on many published papers and articles on neurofinance to organize the main ideas and issues that have addressed the neurophysiological links of financial choices. After reviewing many studies on neurofinance, we conclude that researchers debate about neurofinance in the early stages, but the results reached by most researchers are that neurofinance is of wide interest by researchers in financial management, and this research is important not only for reviewing previous studies, but rather A guide to assist researchers and scholars interested in this topic by collecting and analyzing previous studies.