The role of the balanced performance model in raising the level of performance in the banking sector Applied research in Al-Rafidain Bank

Abstract

The research aims to shed light on the Balanced Scorecard method and performance measures and to show the impact of applying the Balanced Scorecard to improve the performance of Al-Rafidain Bank on the banking business, as well as showing the extent of employee and customer satisfaction with the services provided by the bank.The research was based on a basic premise that “the use of the four dimensions of the balanced scorecard in evaluating the bank’s performance will help raise the level of performance in Rafidain Bank.” The researcher concluded that the goal of the balanced scorecard is the periodic review of the bank’s performance, in order to identify shortcomings in order to address them and Addressing the shortcoming in the traditional management systems due to their inability to link the various strategies of the institution in order to avoid losses that the bank may be exposed to in the future by applying the balanced scorecard with its four dimensions, which will help the bank to achieve its goals of profit, business continuity and prosperity