The role of dynamic marketing balance in enhancing marketing performance Survey study on a number of Iraqi private banks

Hafsa Atallah Hussein


This study seeks to provide a viewpoint on the marketing performance of banks in the context of the dynamic equilibrium of marketing. The current study attempts to discuss the views regarding the marketing performance of commercial banks, within the framework of the dynamic balance of marketing, and aims to design a model for measuring marketing performance through the dimensions of the dynamic balance of marketing, and these dimensions are the strategic alliance, laws and legislations, competition, and work to detect any dimensions more effective in achieving performance. The current study aims to show the importance of the dynamic balance of marketing and its relationship to marketing performance in the Iraqi banking sector.


Keywords: Dynamic Equilibrium of Marketing, Marketing Performance, Collaboration, Regulations Institutions, Focus on the customer, Focus on the Competitors.

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ISSN: 2303-4521

Digital Object Identifier DOI: 10.21533/pen

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License